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GRO are here to make the world of qualitative research easier for you. We recruit respondents for UK fieldwork and provide project management and recruitment in a wide range of global markets.

“Many thanks for recruiting such a great mix of people for our workshops” Steve Heron

UK Recruitment & Project Management

GRO is a dedicated research recruitment agency. We source high quality participants for a wide range of research needs.
We work in close partnership with our clients in order to gain a deeper understanding of each projects objectives. With our knowledge and expertise we are more than just a field service, and will always flag up anything we feel isn’t possible – honesty is the best policy! We pre-check all respondents before research so if we don’t think they are right they won’t be invited.

  • Recruitment of respondents for a wide range of methodologies and a variety of demographics.
  • Moderators
  • Arrangement of suppliers (Streaming, FocusVision, Transcripts, Venues, Note takers, On-line platforms)
  • Questionnaire design
  • Advice on entering the international market

“Great groups last night – really interesting. Thanks for all the hard work “–  Giles Lenton, Insight & Strategy

Global Project Management

With over 10 years of experience in global project management, in over 50 markets worldwide, our aim is to deliver a professional and efficient service saving you time and money.

Using GRO Fieldwork as your operational hub will help take the pain away from all of the logistical planning necessary in global research.

GRO Fieldwork has established relationships with international qualitative agencies and we work directly with our trusted partners.

“Lucy and her team executed a massive global recruit and all associated project management with excellence. We could not have completed such a large-scale project without her recruiting expertise. I would highly recommend Lucy and her team.” – Peri S., NYC Global Advertising Agency


Lucy Maxwell

I have been happily working in market research for the past 15 years, and over the last 10 years I have gained enormous experience in managing global qualitative projects and building networks around the world.
I am fortunate to have learnt all I know from one of the leading global qualitative agencies in the UK.
During that time I have worked on a vast range of projects, from the straightforward to the brain-boggling, and am always up for any challenge presented to me!
I approach my work with focus, energy and passion.
I am gregarious, pro-active, meticulous and endlessly curious.
To get away from it all, I love to perform on the stage so I can see people smile.
I have a real passion for helping others, and I have worked for many voluntary organisations, including a charity that I founded in Haiti to help orphaned children.
My goal is to ensure that each client receives a seamless project from start to finish – no matter what it takes. As I have a first hand-understanding of the qualitative research business and the demands placed on researchers, I am empathetic to their needs, and relish being able to give them one less thing to worry about.

“Awesome screener. The groups last night were great, really good respondents ” Patti Cowan, Karmarama

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