We are an International Market Research Agency
specialising in participant recruitment, connecting brands with consumers and businesses worldwide

Qualitative Fieldwork

Quantitative Fieldwork





why partner with us?

We are an experienced & creative team.

Clients come back to us time and time again for our can-do attitude and quality service.

Our proprietary qualitative panel comprises thousands of consumers and business owners, providing our clients with unparalleled access to authentic and engaged research participants.

This resource is complemented by a team of moderators and facilitators, professional recruiters,
interviewers and a network of global partners.

We are building the future of agile qualitative research, investing in technology to ensure a
rigorous approach to sampling and quality control.


Our mission is to source the highest caliber participants, to ensure
authentic and valuable insights are delivered on every project.


• Hall tests
• Sensory taste tests
• Exit interviews
• On-street surveys
• In-store surveys
• Product placements
• Mystery shopping

additional services

• Global Recruitment (30+ Countries)
• Global Project Management
• Research Design
• Moderation, Facilitation & Reporting
• Venue Sourcing & Meeting Rooms
• Web streaming
• Transcription

our Values

Quality & Integrity

We implement quality best practice at every stage of the research journey, from Design to Delivery. We adhere to global research quality standards and are bound by the professional code of the MRS and the guiding principles of ESOMAR and GDPR.

Inclusion & Diversity

We’re all about embracing inclusion and diversity to unlock groundbreaking insights. From diverse recruitment to inclusive methodologies, we ensure that every voice is heard.


Sustainability has never been as important for businesses as it is today. We’re committed to a low carbon future, zeroing in on key areas like responsible consumption, recycling, reusability, slashing our carbon footprint, and nurturing biodiversity.

"The quality of recruitment from Gro is nothing short of excellent. They take the brief, own it, and focus on solutions to even challenging assignments. In particular, for online community recruitment, and B2B decision makers/business owners, Gro have always come through for us with great participants and they are always a pleasure to work with."



"Team GRO were super friendly and amazing to work with from start to finish. The set-up of the project was seamless, and they found us a great recruit. During the consumer immersions, they were a sea of calm, helping to make the day run as smoothly as possible, allowing both us and our client to remain stress free. Would absolutely recommend!"



"GRO managed a complicated 8 market global research project which was seamless from beginning to end and a great success."



“The GRO Fieldwork team are committed, intelligent, sensitive and collaborative when it comes to recruitment on issues like child resilience, sexual consent, community engagement or citizen referenda. I know and trust the expertise and deep creativity of GRO. The value the GRO team deliver to the final research is outstanding. I can think of No better recruitment partner for complex social research projects.”

Dr. Karen Hand – Social Psychologist, Strategy & Research


“GRO is my best and favorite fieldwork supplier in the whole world. Always deliver excellent quality recruits, are highly responsive and communicative, always calm under pressure. I wouldn’t dream of using anyone else.”



"The GRO team executed a massive online global recruit, and all associated project management and logistics was excellent. We could not have completed such a large-scale project without their expertise. I would highly recommend GRO Fieldwork.”



"We have partnered with GRO for over a decade. The team are responsive, proactive, and attentive to detail, making our job easier. They have a knack for understanding our specific requirements and a willingness to go above and beyond to deliver on time and on target. As a result, we've been able to deliver invaluable insights that have helped our clients make decisions that impact their business or organisation”.