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GRO Fieldwork is a market research agency that offers the highest standards in recruitment of participants  in Ireland the UK and 50 countries worldwide.

The Grafton Suite is our viewing and hall testing facilities, located in the centre of Dublin city.


GRO Fieldwork Ireland offers the highest standard of recruitment of respondents throughout Ireland. We are the only fieldwork agency to have been awarded ISO-20252 accreditation. We continually invest in training recruiters to adapt to new practices in the market research industry. We can also assist in booking the best-suited moderators for each project.


GRO Fieldwork Ireland has extensive experience in the provision of quantitative research services in Ireland. These include: exit interviews, face-to-face recruitment and interviewing, door-to-door, mystery shopping and on-street interviewing.

User Testing

GRO Fieldwork Ireland provide recruitment of respondents for user testing across all markets specialising in web design and new product development. GRO have worked extensively with International renowned user experience and interface design consultants Frontend.

Hall Testing

GRO Fieldwork Ireland has a dedicated hall testing facility in Dublin city centre. The Grafton Suite has a fully-equipped kitchen, fridges and cooking facilities. We have our own hall-testing team and supervisors in Dublin, Belfast, Cork, Galway and Limerick.

“GRO have never let us down, even when faced with very challenging and last minute recruitment tasks!” – Insight Strategy

The Grafton Suite

Dublin’s premiere viewing facilities and meeting rooms.


The Crimson suite, marketing viewing facility at the Grafton suite by GRO Fieldwork
Mulberry Viewing Facility Dublin Gro Fieldwork Ireland
Aubergine Suite GRO fieldwork Ireland
The Gallery, meeting room at the Gratfon Suite by Gro Fieldwork. Ideal for meetings, boardroom or hall tests.
The Crimson

The Crimson Suite: a luxurious, sound-proofed viewing facility with air conditioning, two-way mirror and natural lighting. Features include: DVD/digital recording, Wi-Fi,  broadband, transcription service and web streaming.

The Mulberry Suite: located on the second floor, is an elegant, sound-proofed viewing facility with air conditioning, two way-mirror and natural lighting. Features include: DVD/digital recording, Wi-Fi, broadband, transcription service and web streaming.

The Aubergine

The Aubergine meeting room is a stylish, dedicated space for business meetings, training and focus groups. Light, airy and sound proofed, with Wi-Fi and web streaming capabilities. Features include: air conditioning, digital recording and natural lighting.

The Gallery

The Gallery is a dedicated hall testing facility, with adjacent test kitchen suitable for all product tests and food tastings. Ideally located on Dublin’s most popular pedestrian street, it has a large space with natural lighting, which is also suitable for creative workshops and meetings.

“We value GRO and have complete trust in their reliable and professional service ” – OSR

Global Fieldwork

UK Recruitment & Fieldwork

GRO Fieldwork Ireland source high quality participants for a wide range of methodologies and a variety of demographics. We work in close partnership with our clients in order to gain a deeper understanding of each projects objective.

International Project Management

With over 10 years experience in international project management our aim is to deliver professional and efficient service saving you time and money. Using GRO International as your operational hub and agent will take the pain away from all of the logistical planning necessary in global research. GRO Fieldwork has established relationships with international qualitative agencies and we work directly with our trusted partners in over 72 countries world wide.

UK & International Services

UK & Global project management, recruitment of respondents for a wide range of methodologies and a variety of demographics, moderators, arrangement of suppliers (webstreaming, FocusVision, transcripts, venues, viewing facilities, note takers, on-line platforms), questionnaire design, advice on entering the international market and hall testing.

“GRO ensure that strict recruitment guidelines are adhered to, which means we can rely on getting genuine participants which in turn leads to quality research.” – Spark MR

Our Team

Kate Gibson

Managing Director

Kate had many careers before market research – nurse, midwife, actress, producer – and they were all pivotal in shaping the person and businesswoman she is today. She always had business in her blood, and when she returned to Ireland from the UK in 2000, she started The Grafton Suite – now GRO Fieldwork. Kate's ability to forge strong relationships and comprehend the nuanced challenges of various projects has resulted in strategic partnerships that stand…

Aine Mc Dermott

Field Director

Aine joined GRO in 2012 as Field Director, having worked previously in another leading market research company in Ireland. She’s responsible for the day-to-day running of a very busy field department. Her job is to ensure the right people are recruited, with a focus on quality participants. Áine is a conscientious and detail-driven Project Manager known for her exceptional organisational skills and unwavering commitment to excellence. Áine indulges her love for photography—an interest that beautifully…

Margaret Ryan

Financial Director

Margaret is the Financial Director for GRO Fieldwork. She studied Economics and Politics at UCD. She has been part of GRO since its establishment in 1998, contributing to its evolution into the thriving business it has become today.

Ailis Hickey

Deputy Managing Director

As the newest member of the team, Ailis joined GRO in August 2023. Ailis is a seasoned professional with a remarkable blend of leadership, strategic vision, and project management expertise. As the Deputy Managing Director at GRO, she will play a pivotal role in driving the company's growth, innovation, and operational excellence. With over 20 years experience in market research across a range of sectors, her unique skill set encompasses a deep understanding of business…

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